AI Insights · Timothy · April 2022
Top 5 Fashion Games on Unified Platform in Kenya Q1 2022
Discover the performance of the top 5 fashion games in Kenya during Q1 2022, with insights on downloads, revenue, and active users.
In the first quarter of 2022, the top 5 fashion games in Kenya showed varied performance across unified platforms. Here’s a detailed look at how each app fared in terms of weekly downloads, revenue, and active users.
Hair Challenge by Rollic Games saw a notable fluctuation in weekly downloads, starting at 6.6K in late December and dropping to 3.8K in early January. The downloads then gradually increased, peaking at 6.1K in early March. Weekly active users followed a similar trend, starting at 24K and reaching a high of 24K again in mid-March before settling at 21K by the end of the quarter.
DIY Makeup from CrazyLabs LTD experienced an initial surge in weekly downloads, jumping from 2.3K in late December to 6.3K in the first week of January. However, the app's downloads gradually declined, ending the quarter at around 2K. Active users also mirrored this trend, starting at 8.6K and peaking at 17.6K in early January before dropping to 8.9K by the end of March.
Hair Dye, another title from CrazyLabs LTD, started strong with 12.3K downloads in late December but saw a sharp decline to around 2.4K by mid-January. The app recovered slightly, reaching 3.4K downloads in mid-March. Active users also decreased from 30.6K to 7.3K in early February but rebounded to 14.6K by late March.
Dress Up Games by Dress Up Makeover Girls Games had steady weekly downloads, starting at 4.2K and experiencing minor fluctuations before peaking at 3.8K by the end of March. Active users showed a similar trend, starting at 7.7K and gradually increasing to 7.6K by the end of the quarter.
Fashion Show: Makeup, Dress Up from Dress Up Games for Girls had a consistent increase in weekly downloads, starting at 5.1K and reaching 3.9K by the end of March. Active users also saw a steady rise from 15.8K in late December to 14.3K by the end of the quarter.
These insights are derived from Sensor Tower data, which provides a comprehensive look at app performance metrics. For more detailed analytics and trends, visit Sensor Tower.
